OUR TIMELINE BEGINS IN 2015 (SWIPE LEFT)
DEC. 2015 - CONCEPT
The idea to start a brand where Ryan could make t-shirts that captured the aesthetics of anime would soon become a passion project for the next year to follow.
SEP. 2016 - LAUNCH
After nearly a year of planning and designing, the brand launches under the alias Sugoi Shirts and is officially formed into a business.
OCT. 2017 - VIRALITY
Remember when "Omae wa mou shindeiru" was a thing? A hoodie playing on the meme thrust the brand into Internet fame with creators like Mr. Beast & Pokimane showing support for the brand.
MAY. 2019 - REBRAND
After an extensive rebranding process, the original store alias is dropped and the mascot Imouri-Chan is introduced as face of the brand. This is the start of Imouri as it is know today.
AUG. 2021 - RACING
Imouri Racing, a subdivision of Imouri enters the sim-racing arena and Ryan's 2014 WRX is unveiled as an itasha project to be brought on tour to conventions.
MAR. 2022 - CHIBI CHAINS
Imouri launches a subscription box that expands on the Imouri art with a unique chibi keychain delivered in each box monthly.